Purely Natural Apothecary is a herbalist founded botanical apothecary providing handcrafted, truly clean herbal remedies for the body, skin, and hair with recognizable results and ingredients.

Our goal as nutritionists and clinical herbalists at Purely Natural Apothecary is to provide access and education to medicinal plants for modern ailments and imbalances. All while reconnecting people with the power of nature.

  • Wildly Clean

    Pure & non toxic ingredients to give your body more medicine and less nonsense. 

  • Effective Formulas

    Our formulas are time-tested and nature approved

  • Powered By Nature

    Simple ingredients that are ethically harvested and provided by plants & animals

  • Transparency

    Real, organic, and recognizable ingredients. Nothing hidden or synthetic, ever.

Intentional Formulas

Our products are intentionally created with purpose. Each and every formula is developed to target specific concerns or goals that leave you with a product that makes a difference.

Our Quality

Purely natural apothecary sources the highest quality ingredients that are proven to work and safe to use.

Our products are created with purpose, only using natural earth grown ingredients sourced from small farms across the planet. They are formulated by our herbalist and hand made with love. 

Our products never contain preservatives, dyes, fillers, parabens, petrolatum, synthetic fragrance, or phthalates.

Our Extractions

All of our herbal tinctures are extracted using the percolation method. This method is how old pharmacies would make herbal extracts. Very simply put, the percolation method works by packing ground dried herb into a funnel and allowing the solvent (alcohol) to run through it slowly. In doing so this allows for the solvent to be exposed to the active phytochemicals and allows for it to pick up the most soluble constituents first. Resulting in a stronger and a more full spectrum extraction compared to the maceration (or folk) method. You will find our tinctures have a stronger ‘herb ratio’ than other tinctures. This is thanks to the percolation method.

For The Planet

We respect mother nature, care deeply about the planet and creating a business that gives back to nature. We are on a mission to provide high quality products that are free of toxic chemicals, preservatives, and plastics. All our product ingredients can be found in nature. In honor of our mission all products are packaged in glass and shipped in eco friendly materials. 

Since we are a company that harvests and utilizes nature’s medicine/resources we intentionally partner with farms that practice ethical harvesting. We do our best to not use medicinal plants that are on the endangered species list and give back to The United Plant Savers whose mission is to save endangered medicinal plants and fungi. 

In nature we understand the power of the entire ecosystem and partner with One Tree Planted to make a portion of every purchase go towards reforestation. Trees clean our air and water, create habitat for biodiversity, and contribute to our health and wellbeing. We are honored to include supporting reforestation through One Tree Planted as an integral part of our business model.

Our Story

The story behind why we were created is a simple one... It starts with a woman who believed there was a better and more natural way to health care and healing.

Our founder, clinical herbalist, holistic nutritionist, student of naturopathic medicine, green tea lover, and bonafide health nut, Jacquelynn Pope is the heartbeat and hardworking woman behind the brand.

After years of noticing the shortcomings in the modern medical field she was drawn to the alternative world of medicine. In 2016 she wandered down the plant path of herbalism and studied from mentors such as Rosemary Gladstar, Sajah Popham, Susan Weed, and Matthew Wood.

After many certifications in the herbalism and holistic health world and after healing her own health issues, she opened her online health & wellness practice, Naturally Holistic Wellness in 2021 where she helps people get to the root cause of their health struggles, naturally.

After helping clients in a clinical setting she noticed the lack of comprehensive herbal formulas on the market for the common chronic health issues she was seeing. Which sparked the creation of Purely Natural Apothecary. An intentional herbal apothecary that provides ancient botanical solutions for today's common ailments. Making natural wellness more accessible to the masses.